...when Bex worked in retail, Joanne used to go early to pick her up and ended up helping out to tidy the rails and we joked and dreamt about owning a shop...

Fast forward 10 years later and after Bex had given birth to her first child it only seemed right to relight the passion.

We want to be able to make women feel confident and good in their clothes, to provide what the high street brands cannot. Fantastic, personalised customer service both online and in a relaxed friendly environment in store.

We are super excited to see where this journey takes us and we are so happy you are here to share this with us.

Joanne & Bex x